Article: 【TOKYO POP UP】Limited-time pop-up store opening from 9/1 to 9/15

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Aug 31, 2026information

【TOKYO POP UP】Limited-time pop-up store opening from 9/1 to 9/15

Ay is pleased to announce that we will be holding a limited-time pop-up store in Harajuku for 15 days, from Tuesday, September 1 to Tuesday, September 15, 2026.

Set in Harajuku, a hub visited by many people from both Japan and abroad, this will be an opportunity to experience firsthand the new forms of "Isesaki Meisen" that Ay has been cultivating.

Wearing 100 Years of History

To carry the traditional "Isesaki Meisen" textile, born in Isesaki City, Gunma Prefecture, into the next 100 years, Ay is engaged in craftsmanship that utilizes upcycled vintage kimonos and a digital archive of Meisen patterns.

Once a vibrant part of women’s everyday lives, the bold colors and modern designs of Isesaki Meisen retain a fresh, captivating charm even today, nearly a century later.

At this pop-up, we will introduce items that allow you to incorporate the allure of Meisen into your modern daily life.

Featured Items

Our pop-up will feature:

・Meisen Pattern Silk Scarves
・Meisen Narrow Scarves / Multi-Cloths / Stoles
・Meisen Neckties
・Meisen Pattern Bandanas
・Meisen Art Canvases

From one-of-a-kind pieces upcycled from vintage Isesaki Meisen to silk scarves that revive 100-year-old patterns for the modern age, you can see Ay’s craftsmanship as we "reweave culture" in unique ways.

From Harajuku to the World: Isesaki Meisen

In addition to selling our products, this pop-up will also serve as an opportunity for interviews and test marketing with international visitors.

What patterns and designs do they find attractive?
In what ways would they like to use them?
And how will they perceive the local Japanese culture of "Isesaki Meisen" and the stories behind it?

By listening to the voices of our customers, we will gather insights to guide our future international product development and brand growth.

Taking a culture born in Isesaki, Gunma, from Harajuku, Tokyo, to the world.

These 15 days mark a new step forward for Ay toward global expansion.

If you are in Harajuku, please stop by and enjoy the colors of Meisen and the texture of the silk in person.

We look forward to welcoming you.