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Wearing 100 years of time

Silk Scarf

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NEW

Kimono bandana

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Silk cushion

our mission

"weaving culture"

-Reweaving culture-
A cultural brand that confronts Japanese culture, loosens it up, and adds new value to it.

Upcycling

Giving New Life to Existing Materials. Ay practices sustainability through upcycling vintage Japanese kimonos, especially rare silk textiles such as Isesaki Meisen.

職人技を支える

By working closely with local craftspeople, Ay helps sustain traditional techniques, fair labor practices, and high-quality manufacturing in Japan.

Reducing Waste through Technology

Through our original textile project Ay no NUNO, historic kimono patterns are digitally archived and reproduced only when needed.

Best Sales

[July Delivery] Silk Scarf[July Delivery] Silk Scarf
[July Delivery] Silk Scarf Sale price¥29,800
Sold outSilk scarf "Pistachio"Silk scarf "Pistachio"
Silk scarf "Pistachio" Sale price¥35,300
Silk Scarf "Violet"Silk Scarf "Violet"
Silk Scarf "Violet" Sale price¥35,300
Silk Scarf "Red"Silk Scarf "Red"
Silk Scarf "Red" Sale price¥35,300
Sold outSilk scarf "Feather"Silk scarf "Feather"
Silk scarf "Feather" Sale price¥35,300
Silk scarf "pink"Silk scarf "pink"
Silk scarf "pink" Sale price¥35,300
Silk Scarf "Navy"Silk Scarf "Navy"
Silk Scarf "Navy" Sale price¥35,300
Sold outSilk scarf "Samoan Blue"Silk scarf "Samoan Blue"
Silk scarf "Samoan Blue" Sale price¥35,300
Silk Scarf "Embassy"Silk Scarf "Embassy"
Silk Scarf "Embassy" Sale price¥35,300
Silk Scarf "Iroha"Silk Scarf "Iroha"
Silk Scarf "Iroha" Sale price¥35,300
Quiliting pouch candyQuiliting pouch candy
Quiliting pouch candy Sale price¥16,500
Quiliting pouch candyQuiliting pouch candy
Quiliting pouch candy Sale price¥16,500
Quiliting pouch candyQuiliting pouch candy
Quiliting pouch candy Sale price¥16,500
Quiliting pouch candyQuiliting pouch candy
Quiliting pouch candy Sale price¥16,500
Quiliting pouch candyQuiliting pouch candy
Quiliting pouch candy Sale price¥16,500
Quiliting pouch candyQuiliting pouch candy
Quiliting pouch candy Sale price¥16,500
Quiliting pouch candyQuiliting pouch candy
Quiliting pouch candy Sale price¥16,500
Quiliting pouch candyQuiliting pouch candy
Quiliting pouch candy Sale price¥16,500
View all
Gold thread earrings konjacGold thread earrings konjac
Gold thread earrings konjac Sale price¥6,600
Gold thread earrings - large drops - ethnic -Gold thread earrings - large drops - ethnic -
Gold thread earrings - large drops - ethnic - Sale price¥6,600
Gold thread earrings konjacGold thread earrings konjac
Gold thread earrings konjac Sale price¥5,500
Gold thread earrings konjacGold thread earrings konjac
Gold thread earrings konjac Sale price¥6,600
Gold thread earrings - green x pinkGold thread earrings - green x pink
Gold thread earrings - green x pink Sale price¥6,600
Gold thread earrings - green x pinkGold thread earrings - green x pink
Gold thread earrings - green x pink Sale price¥6,600
Gold thread earrings, large drops -skyblue-Gold thread earrings, large drops -skyblue-
Gold thread earrings, large drops -skyblue- Sale price¥6,600
Gold thread earrings konjacGold thread earrings konjac
Gold thread earrings konjac Sale price¥6,600
Gold thread earrings konjacGold thread earrings konjac
Gold thread earrings konjac Sale price¥6,600
Gold thread earrings konjacGold thread earrings konjac
Gold thread earrings konjac Sale price¥6,600
Gold Thread Earrings Konnyaku -pink-Gold Thread Earrings Konnyaku -pink-
Gold Thread Earrings Konnyaku -pink- Sale price¥6,600
Gold Thread Earrings Fan -Caribbean-Gold Thread Earrings Fan -Caribbean-
Gold Thread Earrings Fan -Caribbean- Sale price¥6,600
Gold thread earrings fan -check-Gold thread earrings fan -check-
Gold thread earrings fan -check- Sale price¥6,600
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新しい暮らしのはじまりに、100年前の美しさを贈る｜銘仙アートパネル
How to

Gift the beauty of 100 years ago for the start of a new life | Meisen Art Panel

Gift 100 years of beauty for the start of a new life. Moving, a new home, a new job, opening a business, marriage. When a new life begins in a new place,why not give a piece of art to decorate the ...

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シルクスカーフの巻き方６選
How to

6 Ways to Tie a Silk Scarf

We’d like to introduce three ways to incorporate Ay silk scarves into your everyday style. A scarf is a versatile piece that can be used in various ways as a fashion accessory, beyond just being ti...

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Shop the look

Isesaki Meisen Art Panel "Flowers and Stripes" | One-of-a-kindIsesaki Meisen Art Panel "Flowers and Stripes" | One-of-a-kind
Isesaki Meisen Art Panel "Flowers and Stripes" | One-of-a-kind Sale price¥11,000

Shop the look

Silk Scarf "Iroha"Silk Scarf "Iroha"
Silk Scarf "Iroha" Sale price¥35,300
[July Delivery] Silk Scarf[July Delivery] Silk Scarf
[July Delivery] Silk Scarf Sale price¥29,800

Shop the look

Silk Scarf "Navy"Silk Scarf "Navy"
Silk Scarf "Navy" Sale price¥35,300

Shop the look

Product Sale price¥50
(4.5)
Product Sale price¥50
(4.5)
Product Sale price¥50
(4.5)
Isesaki Meisen Art Panel "Flowers and Stripes" | One-of-a-kindIsesaki Meisen Art Panel "Flowers and Stripes" | One-of-a-kind
Isesaki Meisen Art Panel "Flowers and Stripes" | One-of-a-kind Sale price¥11,000
View product
Silk Scarf "Iroha"Silk Scarf "Iroha"
Silk Scarf "Iroha" Sale price¥35,300
[July Delivery] Silk Scarf[July Delivery] Silk Scarf
[July Delivery] Silk Scarf Sale price¥29,800
View product
Silk Scarf "Navy"Silk Scarf "Navy"
Silk Scarf "Navy" Sale price¥35,300
View product
Product Sale price¥50
(4.5)
Product Sale price¥50
(4.5)
Product Sale price¥50
(4.5)
 View product

STORES

Isesaki City, Gunma Prefecture

Haregi Plaza Sanjo

Google Maps

Maebashi, Gunma Prefecture

Arts Maebashi Museum Shop

Google Maps

BECAUSE JAPANESE TEXTILES DESERVE A SECOND LIFE

Founder Aya was born in Isesaki, once a thriving center of kimono textile production.

Growing up, she was surrounded by stories of Meisen—vibrant silk fabrics that were once worn by millions, but have now almost disappeared.

Aya began with a simple question:

what if these textiles could live again in today’s world?

By carefully unpicking vintage kimono and reimagining them into modern garments, we transform history into something you can wear.

Each piece carries a past, yet belongs to the present.

私たちの物語を読む

Paris Fashion Week 2026

new collection

About

our story

Kimono Tits

Meisen is a kimono for everyday wear produced in the northern Kanto region from the Meiji period to the early Showa period. Please enjoy the one-of-a-kind clothing made from upcycled colorful and playful "Isesaki Meisen".

The design

We draw inspiration from Japan's uniqueness, culture, customs, and local characteristics, while incorporating them into modern designs.

textile

``Ainonuno'' is an original textile that uses modern technology and is inspired by Meisen patterns. This is not Meisen itself, but our own interpretation and design, but we tried a new expression while maintaining Meisen's characteristic pattern.

[銘仙アップサイクル] series

[あいのぬの] series

Use the left and right arrow keys to navigate between before and after photos.

media