SUMMER collection
Best seller
summer items
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Shop the look
Shop the look
![Azuma Bag [Pearl / Daisy]](http://shop.ay.style/cdn/shop/files/R0002547.jpg?v=1742026498&width=1280)
![Azuma Bag [Pearl / Daisy]](http://shop.ay.style/cdn/shop/files/7657EDAF-46F3-44F3-97EC-0774F54DA164_1_105_c.jpg?v=1747442261&width=724)
Available to try on/purchase in store
STORES
You can try on / purchase our products at...
TOKYO STORE
Yurakucho Marui 6F “Ethical Living” Address: 2-7-1 Yurakucho, Chiyoda-ku, Tokyo
Access: 3 minutes walk from the ticket gates towards Yurakucho Station on the JR lines
Gunma OFFICE
You can try on and purchase products at our Maebashi office. For reservations, please contact us via the chat box on the bottom right or Instagram DM.
instagraminfomation
8月29日(金)～31日（日） 群馬県庁県民ホール（南）にて「群馬県から誕生したファッション展」を開催します、 「000（桐生市）」、「Season off（桐生市）」、「SILKKI（桐生市）」「SAKASO（桐生市）」 「to touch（太田市）」「Ay（伊勢崎市）」の6ブランドが参加いたします。
Read more
このたび、埼玉県熊谷市にある「八木橋百貨店」にて、Ayのポップアップストアを開催いたします。 群馬から少し足をのばしての初の埼玉・熊谷出店となります。伊勢崎銘仙をアップサイクルした人気アイテムを中心に、スカーフやネクタイ、夏にぴったりのワンピースなどをご紹介します。 お近くにお住まいの方、ご旅行・ご出張のついでに熊谷へいらっしゃる方も、ぜひお立ち寄りくださいませ。
Read moreour mission
"weaving culture"
-Reweaving culture-
A cultural brand that confronts Japanese culture, loosens it up, and adds new value to it.
About
our story
The design
We draw inspiration from Japan's uniqueness, culture, customs, and local characteristics, while incorporating them into modern designs.
Kimono Tits
Meisen is a kimono for everyday wear produced in the northern Kanto region from the Meiji period to the early Showa period. Please enjoy the one-of-a-kind clothing made from upcycled colorful and playful "Isesaki Meisen".
textile
``Ainonuno'' is an original textile that uses modern technology and is inspired by Meisen patterns. This is not Meisen itself, but our own interpretation and design, but we tried a new expression while maintaining Meisen's characteristic pattern.
[銘仙アップサイクル] series
[あいのぬの] series
media
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