[TOKYO POP-UP] Sept. 16–17: "Gunma Direct Shipment at Todofuken Kaikan"

Ay will be exhibiting at the "Gunma Direct Shipment in Todofuken Kaikan" product fair, held for two days on Wednesday, September 16th and Thursday, September 17th, at Todofuken Kaikan in Nagatacho, Tokyo!

A two-day event gathering delicious foods and regional charms from Gunma.
Ay will be bringing items featuring contemporary reinterpretations of patterns from "Isesaki Meisen," a traditional textile from Isesaki City, Gunma Prefecture.

An opportunity to encounter Gunma's culture and craftsmanship while in Tokyo. We hope you will come and visit us.

POP-UP STORE Event Overview

"Gunma Direct Shipment in Todofuken Kaikan"

Dates
September 16 (Wed) – 17 (Thu), 2026

Hours
11:00 – 17:00

Venue
Todofuken Kaikan
2-6-3 Hirakawacho, Chiyoda-ku, Tokyo
Approx. 1-minute walk from Nagatacho Station

Wearing 100 years of history.

Ay is a brand dedicated to connecting the culture of "Isesaki Meisen," a traditional textile from Isesaki City, Gunma Prefecture, to the present day.

Meisen once vividly colored the daily lives of women. We archive its bold colors and free-spirited patterns, re-editing them into new products tailored to modern fashion and lifestyles.

At this pop-up store, we will showcase colorful items born from Isesaki Meisen.

A two-day opportunity to see our products in person in Tokyo.

Please feel free to drop by between work or if you are in the neighborhood.
We look forward to seeing you there.