Ay is a culture brand whose mission is to
"reweave culture", unwind and confront spun culture and transmit it with new values.

Re-weaving - re-editing

Add new value while making the most of what you have now.

If the kimono is 10, let's break down 10. Craftsmen, technology, regions, threads, looms, dyes, division of labor... If we face each of them, we can see the future.

Look at the culture and re-edit.

Japanese culture

There are traditional industrial goods whose distribution has decreased due to the shrinking market, traditional techniques that have to decline due to the aging of craftsmen, cultures that have things but cannot produce them, and cultures at home and abroad that are in a situation where they have to decline.


From the late Meiji period to the Showa period, kimono spread throughout Japan and was loved as casual wear and fashionable wear by ordinary women. Meisen is mainly produced in the northern Kanto region. Kiryu, Ashikaga, Chichibu, Hachioji, and Isesaki.

Gunma Prefecture, which is said to have started sericulture in the Nara period, produced a large amount of Isesaki Meisen silk fabric, and it is said that one in ten women in Japan at the time wore it. was.

The appeal of Isesaki Meisen is the unique patterns and good coloring that are created by the combined use of Kasuri. Combined Kasuri is a technique in which colored patterns are applied not only to the warp threads, but also to the weft threads. Since both the warp and weft threads have patterns, advanced weaving techniques were required to create the patterns.

However, the meisen industry, which was once a flourishing textile, is currently in decline due to the shrinking kimono culture and lack of successors.