our mission
"weaving culture"
-Reweaving culture-
A cultural brand that confronts Japanese culture, loosens it up, and adds new value to it.
オリジナルテキスタイル
あいのぬの
「あいのぬの」は、100年前の伊勢崎銘仙の着物柄をデジタル技術で再生したサステナブルなテキスタイルコレクションです。
日本の伝統文様をアーカイブし、環境に配慮した現代の技術で再現することで、文化・革新・持続可能なものづくりをつなぐ布を生み出しています。
Best Sales
![[Now accepting orders] Kimono Pattern Silk cushion cover](http://shop.ay.style/cdn/shop/files/R0004830.jpg?v=1766020838&width=1601)
![[Now accepting orders] Kimono Pattern Silk cushion cover](http://shop.ay.style/cdn/shop/files/6F2CDAA1-D2AC-4B62-969B-B251AD39448A.jpg?v=1766020865&width=1081)
Jacquard pants
These jacquard pants feature a bold yet chic pattern that creates an attractive, three-dimensional look.
The fabric has a firm texture that gives it a neat look, but the cotton-linen material makes it light and comfortable to wear.
●A piece that can be enjoyed all year round <br>Pair it with a blouse in spring, a t-shirt in summer, and a knit in autumn and winter.
●Bold textile design
This is a bold pattern that depicts the release of hidden heat.
This is the first installment of the "Ainonuno" series.
Original textile inspired by the patterns of meisen kimonos.
Using jacquard weaving from Kiryu City, Gunma Prefecture, the cut jacquard creates a three-dimensional, high-quality texture.
●Selectable colors
Available colors are "Summer Nights (Black)" and "White Nights (White)."
TEXTILE "Summer Nights"
The design was born from designer Aya Murakami's experience with the Yagibushi Festival in her hometown of Kiryu, Gunma Prefecture.
A summer night, a little more subdued than the bustle of the day.
Yagibushi is a dance in which everyone gathers around a tower and dances close enough that their elbows touch.
The passion that has been pent up inside is shared with the person you meet at this very moment, and the heat flows towards the tower, causing flames to rise...this is the kind of summer night we want to represent.
TEXTILE “Byakuya”
It represents the midnight sun, when the sun never sets all night.
Pure white clouds, pink clouds reflecting the sunlight, and the red streak of the sun float in the gentle beige sky.
MATERIAL
50% cotton
38% polyester
12% hemp
Lining: 100% polyester
ETHICAL POINTS
●Made in JapanBy incorporating advanced technology that is the pride of Japan and around the world, we give back to the local community and industry.
WHO MADE THIS CLOTHES
design | Aya Murakami
textile factory | Mitasho Co., Ltd.
sewing factory | Tachibana Dress Co., Ltd.
Made in Japan
The fabric is manufactured in Kiryu City, Gunma Prefecture, and sewing is carried out at domestic factories.
| Transparency | none |
| Fabric thickness | Slightly thin |
| elasticity | none |
| texture | Firmness |
●Size Free
| Total length | 99 |
| Belt width | 4.2 |
| Waist |
66~94 (elastic back belt) |
| Hip | 116.8 |
| PT length (side) | 31 |
| PT inseam | 67.3 |
| hem width | 58 |
<Specifications>
* Lined * Slash pockets on both sides * Elastic belt from front to back * Belt loops
<Care Instructions> Machine washable using a laundry net. Do not tumble dry.
着物ドレス
Shop the look
Shop the look
![Azuma Bag [Pearl / Daisy]](http://shop.ay.style/cdn/shop/files/R0002547.jpg?v=1742026498&width=1280)
![Azuma Bag [Pearl / Daisy]](http://shop.ay.style/cdn/shop/files/7657EDAF-46F3-44F3-97EC-0774F54DA164_1_105_c.jpg?v=1747442261&width=724)
日本の織物に、もう一度命を。
創業者のAyaは、織物のまち・伊勢崎で育ち、祖母たちが織りまとっていた「銘仙」に魅了されました。
しかし今、その文化は日常から消えつつあります。
その美しさをもう一度届けたい。
その想いから、Ayは生まれました。
着物をほどき、現代の洋服へ。
図案をアーカイブし、新たなかたちへ。
過去を受け継ぎながら、新しい物語を紡いでいきます。
infomation
4/19 スターバックス伊勢崎下道寺店にてAyワークショップ開催のお知らせ
4月19日（日）、スターバックス伊勢崎下道寺店にてAyのワークショップを開催します☕️🧵 今回は、なんと…スターバックス公式タンブラー × 伊勢崎銘仙 タンブラーの内側に銘仙の生地を貼り、世界にひとつだけのオリジナルタンブラーをつくります。 さらに、銘仙のはぎれを使ったコースター1枚もお持ち帰りいただけます✨
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【お知らせ】エプソン赤坂ショールームにてAyシルクスカーフ全とパリファッションウィークドレスを展示
2026年3月17日より、東京・赤坂にあるエプソンのショールーム「エプソンクリエイティブスクエア赤坂」にて、Makuakeでオーダー受付中の Ayシルクスカーフ（全10柄） を実際にお手に取ってご覧いただける機会をご用意いただきました。本プロジェクトで制作したシルクスカーフは、伊勢崎銘仙の図案をアーカイブし、エプソンのデジタル捺染技術を活用して現代のシルク生地に再現したものです。オンラインで...
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new collection
About
our story
Kimono Tits
Meisen is a kimono for everyday wear produced in the northern Kanto region from the Meiji period to the early Showa period. Please enjoy the one-of-a-kind clothing made from upcycled colorful and playful "Isesaki Meisen".
The design
We draw inspiration from Japan's uniqueness, culture, customs, and local characteristics, while incorporating them into modern designs.
textile
``Ainonuno'' is an original textile that uses modern technology and is inspired by Meisen patterns. This is not Meisen itself, but our own interpretation and design, but we tried a new expression while maintaining Meisen's characteristic pattern.
[銘仙アップサイクル] series
[あいのぬの] series
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