[Sales event] A limited-time shop will be held at Yokohama Takashimaya for one week from November 9th to 15th.

Meisen kimono upcycle brand Ay will open a limited-time shop at Yokohama Takashimaya from November 9th (Wednesday) to November 15th (Tuesday), 2022.

Introducing a new vest dress that uses Meisen kimono (100% silk) for the vest and can be enjoyed as a set of 100% organic cotton dresses. We are waiting for you with fall and winter coats and dresses, as well as skirts and blouses that can be worn all year round.

Ay Limited-time shop in Yokohama Takashimaya

The limited-time shop will sell clothing, interior goods, and accessories made from upcycled kimono meisen. We are waiting for you with new best dresses, haori and dresses made of corduroy fabric and meisen, long skirts and blouses made of organic cotton and meisen.

[Event Summary]
Event name: LIMITED SHOP in Yokohama Takashimaya 
Dates: November 9th (Wed) to 15th (Tue)
Time: 10:00 - 20:00 According to facility business hours *Closed at 5pm on the last day
Venue: Yokohama Takashimaya, 7th floor, Kimono and Japanese goods section
1-6-31 Minamisaiwai, Nishi-ku, Yokohama, 220-8601
Facility Homepage: https://www.takashimaya.co.jp/yokohama/index.html　

New Best Dress

A shirt vest made from Meisen silk fabric and a smocked dress made from organic cotton.

The vest has buttons, so you can open it and enjoy it if you like. The vest is removable, so enjoy matching it with other outfits.
The fluffy arms of the dress are elegant, and the slits on both sides add just the right amount of movement. Wrapped in the gentle touch of organic cotton.
 

Vest: 100% silk (meisen)
Dress: 100% organic cotton *Dress can be washed in a laundry net 
Free size

About the culture brand Ay

Ay is a cultural brand based on the concept of "reweaving culture" and transmitting it by confronting the woven culture and adding new value. Based in Gunma Prefecture, which was once the center of the breeding industry, we deliver local culture to the whole country and the world.
 Ay Official Website 【https://www.ay.style 】
Online Shop 【https://shop.ay.style/ 】

Upcycling traditional craft "Meisen" kimonos

Meisen is a yarn-dyed plain textile produced in the northern Kanto region from the Taisho era to the early Showa era. The kimono ``Meisen'', which was worn by women all over the country as everyday wear, is currently in decline and production is difficult. In order to bring this culture into the present, we propose clothing made from upcycled vintage Meisen kimonos.

Comment from Representative Aya Murakami

Japanese culture and crafts have the idea of ​​``using good things for a long time,'' and kimonos are also a culture that has been passed down through generations. Although the kimono culture represents Japan, it is also an industry that is shrinking and declining, and the kimono Meisen, which my hometown boasted as the No. 1 producer, is no longer able to produce new ones.

From the perspective of protecting the local culture, ``I want to pass on the culture of my hometown to the present day,'' and the need to ``I can't wear a kimono easily, but I want to incorporate it into my daily life.'' , started making upcycled clothes.
The new best dress is a design that was developed in the early days of the brand's launch, and is one that we have a lot of fondness for. We received a lot of requests from everyone to resell it, and we decided to produce it.

We look forward to seeing you in store!