We’re grateful and proud to announce that Ay will make its runway debut at Paris Fashion Week 2025, along with presenting our latest collection in an official showroom.

This marks a significant milestone in our journey — from reviving vintage Isesaki Meisen in a small town in Japan, to sharing our wearable art with the world.

At the runway show, we will present a bold new chapter in our creative journey — exploring innovative ways to reimagine traditional textiles and express cultural heritage through contemporary fashion.

Since our founding in 2020, Ay has been driven by the mission to reweave culture — giving new life to forgotten textiles and celebrating the craftsmanship of Japan through modern design. Our participation in Paris is not just about fashion; it’s about bringing heritage into the future, and connecting with those who find strength in quiet beauty.

We are excited to meet buyers, press, and creators from around the world, and to share the stories, patterns, and spirit woven into every piece.

Stay tuned — the journey has just begun.

RUNWAY
Date : October 6th
Venue : Shangri-La Hotel, Paris

SHOWROOM
Date : October 3rd to 5th 
Venue : Shangri-La Hotel, Paris

Buyers and Medias are welcome to attend. Please contact for limited invitation. 

Ay to Present 2026 Spring/Summer Collection in Paris and Tokyo

We are deeply honored and proud to announce that Ay will make its runway debut at Paris Fashion Week 2025, alongside an official showroom presentation.

What began as a journey to revive vintage Isesaki Meisen in a small Japanese town is finally taking its step toward the world.

In this runway show, we will unveil a new chapter in our creative journey: an initiative to elevate traditional textiles into contemporary fashion through innovative concepts.

Since our founding in 2020, Ay has been driven by the mission of "reweaving culture," breathing new life into forgotten fabrics and reinterpreting Japanese craftsmanship through modern design.

We view our exhibition in Paris as more than just a fashion stage; it is a space for spinning cultural heritage into the future and meeting those who find strength in quiet beauty.

We sincerely look forward to meeting buyers, media, and creators from around the world, and sharing the stories, patterns, and spirit woven into every single Ay piece.

Please stay tuned. Our story has only just begun.