[6th Anniversary] We are holding an online shop exclusive 30% OFF sale.

Hello. I’m Aya Murakami, the representative of Ay. Thank you so much for your continued support of Ay.

Thanks to all of you, Ay, which launched on June 5, 2020, has now reached its 6th anniversary.

Looking back, these past six years have been a series of challenges.

We started with a desire to share the appeal of "Isesaki Meisen," a traditional textile from Isesaki City, Gunma Prefecture, and have since engaged in various activities, including kimono upcycling, the development of original textiles, exhibitions and pop-up stores both in Japan and abroad, and collaborations with companies.

While it has certainly not always been smooth sailing, we have been able to keep going this far thanks to our customers who have purchased our products, those who have visited our events, and everyone who has supported us on social media.

I would like to express my heartfelt gratitude.

To express our thanks, we are holding a 6th Anniversary Sale

As a token of our appreciation, we are holding an online-shop-exclusive 30% OFF sale.

Ay 6th Anniversary Sale

30% OFF on all items, online shop exclusive

Sale Period
Friday, June 5, 2026 – Wednesday, June 10, 2026

Coupon Code
HAPPY6YEARS

The discount will be applied by entering the coupon code at checkout or by accessing the store via the campaign link.

Connecting culture to the future

Guided by our philosophy of "reweaving culture," Ay will continue to take on the challenge of passing down the cultures, techniques, and stories remaining throughout Japan to the future.

Whether it’s digitally archiving 100-year-old Meisen patterns or transforming unused kimonos into new forms, we believe our mission is not just to create clothing, but to preserve the culture itself for the next generation.

We are also focusing our efforts on sharing our message not only within Japan but internationally as well. From Gunma to the world—we will continue to take on new challenges to deliver the value of Japanese craftsmanship.

Finally

Thank you so much for these past six years.

Although we are still a small brand, thanks to everyone who supports us, we are able to move forward step by step.

We look forward to your continued support as Ay enters its 7th year.

With deepest gratitude to you all.

Aya Murakami
Representative, Ay