[Media Coverage] Ay was featured in the March issue of WWD JAPAN.

We are pleased to announce that Ay has been featured in the March issue of WWD JAPAN, a globally influential fashion media outlet.

Featured in WWD, one of the world's largest fashion media

WWD is known as a highly influential voice in the fashion industry and is a leading industry trade publication that reports on brands and trends both in Japan and overseas.

We are deeply honored to have our initiatives highlighted by such a medium.

Pre-sales now on Makuake | Silk scarves featured

In this article, we were introduced for our "Ay Silk Scarves," currently available for pre-sale on the crowdfunding site Makuake.

This collection is:

• Archived designs from "Isesaki Meisen," a traditional textile from Gunma Prefecture
• Produced using Epson’s digital textile printing technology
• Reimagined for the modern era on silk material

It is a product developed under the theme of tradition × technology × sustainability.

As a product that "wears" culture

At Ay, we value not just preserving the beautiful designs and culture found across Japan, but re-editing them into forms used in daily life.

These silk scarves are items that sublimate 100-year-old designs into a form that fits today's lifestyle.

Future Outlook

The silk scarves currently available for pre-sale on Makuake are planned for future expansion of new collections and entry into overseas markets.

Encouraged by this feature, we will continue to deliver the experience of wearing Japanese culture to even more people.

In Closing

We would like to express our heartfelt gratitude to the PR team at Makuake and the editorial staff at WWD for this valuable opportunity.

We hope you will continue to follow Ay's journey.

📩 Inquiries regarding coverage, features, or business
info@ay.style