Kasuri Kumiko pierced earrings
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Our Vision
Revival of iseaki meisen
We are developing our brand with the long-term vision of reviving "Isesaki Meisen".
Since our launch in 2020, we have been upcycling Isesaki Meisen and transforming it from kimonos into clothing. Despite being a wonderful culture, Meisen has fallen into decline and is rare, so we have been faced with a dilemma: it will one day disappear.
Therefore, with the aim of reviving the techniques of Isesaki Meisen, I am researching and training in the production area every day.
The original textile brand "Ainonuno" develops fabrics using modern technology while digitally archiving unique and modern pattern designs.
UP-cycle
Communicating in a new way
We select beautiful, high-quality Isesaki Meisen kimonos, carefully hand-unravel each one, clean them, and use them as fabric to remake new clothing.
We revive a culture that has declined due to the use of kimono as fashion.
Original textile
Love Nuno
The greatest feature of Isesaki Meisen is its playful pattern design. It has rich colors, abstract patterns, geometric patterns, and art-like designs. We are digitally archiving these and developing textiles using modern technology.