Skip to content

Cart

Your cart is empty

Article: Report on the New York NY POP-UP STORE🗽

ニューヨーク NY POP-UP STORE 開催のご報告🗽

Report on the New York NY POP-UP STORE🗽

-2025 Spring & Summer-

On January 25th and 26th, we held Ay's first-ever POP-UP STORE in New York!
I am very pleased to have been able to directly showcase fashion upcycled from the traditional Japanese textile "Isesaki Meisen" in New York.

At this POP-UP event, we unveiled the spring/summer collection for the first time. We exhibited and sold items such as dresses, scarves, and kimonos, and were able to convey the charm of Isesaki Meisen to many people. In particular, those interested in traditional Japanese techniques and customers who support sustainable fashion showed strong interest.

Image
Joanna: Entrepreneur of sustainable energy 
Image

NY reaction 🇺🇸

• "This textile is very unique! Where is it made?"
• "The concept of upcycling is wonderful. I want to know more!"
• "When I tried on this dress, the silhouette was truly beautiful!"
Hearing the happy feedback directly from our customers was a great encouragement.

Image
Kimono dress 2025ss

Future Developments 🌏

Taking this NY POP-UP as an opportunity, we aim to further expand our sales channels overseas in the future!
Also, we actively hold pop-ups and events within Japan to convey the charm of Isesaki Meisen to more people.

On the first day, a TV crew also came and even conducted an interview with us🎥

We will keep you updated on upcoming POP-UPs and new product information, so please be sure to check them out✨

To everyone who came, to those who introduced us to acquaintances, and to everyone who supported us from Japan and afar, we sincerely thank you for connecting us with such wonderful relationships!

Image
Customer who bought scarves


Image
APT Women NY



✨ Ay’s First POP-UP STORE in New York ✨

On January 25th & 26th, we held Ay’s very first POP-UP STORE in New York!
• 2025 Spring & Summer Collection -

We were truly delighted to introduce our upcycled fashion pieces made from Isesaki Meisen, a traditional Japanese textile, directly to the NY audience.

For the first time, we showcased our Spring/Summer Collection, featuring dresses, scarves, and kimono-inspired pieces. It was an incredible opportunity to share the beauty of Isesaki Meisen with so many people.
Many visitors, especially those interested in traditional Japanese craftsmanship and sustainable fashion, showed great enthusiasm for our designs.

Reactions from NY 🇺🇸

• “This textile is so unique! Where is it made?”
• “I love the concept of upcycling! I want to learn more about it.”
• “The silhouette of this dress is absolutely stunning when worn!”

Hearing these kind words directly from customers was truly inspiring and encouraging.

Future Plans 🌏

This NY POP-UP was just the beginning! We are now setting our sights on expanding our global sales channels even further.
We also plan to actively hold POP-UP events in Japan, allowing more people to experience the artistry of Isesaki Meisen firsthand.

To our excitement, we even had a TV crew come in for coverage and an interview on the first day! 🎥✨

Stay tuned for updates on our next POP-UP events and new collection releases!

To everyone who visited, shared our brand with others, and supported us from Japan and beyond—thank you from the bottom of our hearts for helping us connect with so many wonderful people!

#NYPopup #AyStyle #IsesakiMeisen #KimonoFashion #UpcycledFashion #SustainableStyle #JapaneseTradition #GlobalExpansion  



Read more

博多阪急ポップアップのお知らせ

Hakata Hankyu Pop-up Announcement

The first pop-up event of 2025 will be held at Hakata Hankyu. Only accessories will be on display.

Read more
2025 Spring/Summer オーダー会
information

2025 Spring/Summer Order Meeting

We will be holding an order event for the 2025 Spring/Summer Collection on March 15th and 16th! ✨ This time, we have prepared a special ordering experience with the theme of "Creating a collec...

Read more