{"product_id":"silkscarf-bird","title":"Silk Scarf \"Violet\"","description":"\u003ch1 class=\"projectTtl\"\u003eWearing 100 years of history. \"Isesaki Meisen\" reborn through modern technology: 10 types of Japanese-made silk scarves\u003c\/h1\u003e\n\u003cp\u003eWe have archived the designs of \"Isesaki Meisen,\" a silk textile from Gunma Prefecture born about 100 years ago, and \u003cstrong\u003ere-edited them into scarves that blend naturally into your daily life.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLike many Japanese textiles, Isesaki Meisen kimono fabric is only about 36cm wide. \u003cbr\u003eCreating garments within this limited width has always required facing constraints, such as ingenuity in pattern design and a shortage of fabric.\u003c\/p\u003e\n\u003cp\u003eHowever, by \u003cstrong\u003eutilizing archived design data\u003c\/strong\u003e, we have overcome these physical limitations to create a new, large-format scarf.\u003c\/p\u003e\n\u003ch2\u003eA piece that looks beautiful, however you tie it.\u003c\/h2\u003e\n\u003cp\u003eScarves change their expression depending on whether they are laid flat or wrapped. That is why we re-designed the layout of the patterns so that the composition looks beautiful the moment you tie it around your neck.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eThrough repeated prototyping and verification, we adjusted the border width, color intensity, and pattern size down to the millimeter. \u003cbr\u003eThis is a piece that becomes complete the moment you wear it.\u003c\/p\u003e\n\u003cp\u003e・With jackets, knits, or shirts\u003cbr\u003e・On a bag\u003cbr\u003e・As a top\u003cbr\u003eThere are many ways to use it, broadening the range of your style.\u003c\/p\u003e\n\u003ch2\u003eLight, supple, and effortless silk jacquard\u003c\/h2\u003e\n\u003cp\u003eThe fabric used is a 100% silk jacquard from \u003cstrong\u003e\"Ogura Textile,\" which has been operating for 130 years in Ishikawa Prefecture.\u003c\/strong\u003e \u003cspan\u003eThey are one of the few precious weavers in Japan specializing in wide-width silk jacquard.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg width=\"1178\" srcset=\"\/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17713810745178.jpg?quality=75\u0026amp;width=712\u0026amp;dpr=1 712w, \/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17713810745178.jpg?quality=75\u0026amp;width=712\u0026amp;dpr=2 1424w\" src=\"https:\/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17713810745178.jpg?quality=75\u0026amp;width=712\" sizes=\"auto\" height=\"878\" alt=\"\" loading=\"lazy\" class=\"detail-image\"\u003e\u003c\/p\u003e\n\u003cp\u003e・Lightweight\u003cbr\u003e・Supple and easy to knot\u003cbr\u003e・Cool on hot days, warm on cold days\u003cbr\u003eBy leveraging the natural properties of silk, we have created \u003cstrong\u003ea piece that can be worn all season long.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg width=\"1179\" srcset=\"\/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17713811300221.jpg?quality=75\u0026amp;width=712\u0026amp;dpr=1 712w, \/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17713811300221.jpg?quality=75\u0026amp;width=712\u0026amp;dpr=2 1424w\" src=\"https:\/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17713811300221.jpg?quality=75\u0026amp;width=712\" sizes=\"auto\" height=\"884\" alt=\"\" loading=\"lazy\" class=\"detail-image\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cu\u003eSamoan Collection\u003c\/u\u003e\u003c\/h4\u003e\n\u003cp\u003eNumbers ⑦ through ⑩ are four special patterns born from a collaboration with \u003cstrong\u003e\"\u003ca href=\"https:\/\/www.instagram.com\/samoansugai0926\/\" rel=\"noopener\" target=\"_blank\"\u003eSamoan Sugai\u003c\/a\u003e,\"\u003c\/strong\u003e a highly popular influencer living in Gunma Prefecture with over 340,000 total followers.\u003cbr\u003eWe hit it off based on a shared desire to \u003cstrong\u003e\"deliver the joy and appeal of Meisen to more people,\"\u003c\/strong\u003e which brought this project to life.\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003e⑥ Violet\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eA gorgeous and powerful piece where purple and pink overlap vividly.\u003cbr\u003eBy combining two different designs, we created a composition with great depth.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0378\/6611\/1109\/files\/ay06_9a029c6f-f5ca-498f-ac56-ad9f2f200e0c.jpg?v=1789028175\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2\u003ePrinted with EPSON inkjet technology\u003c\/h2\u003e\n\u003cp\u003e\u003cimg width=\"1600\" srcset=\"\/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17705288089516.png?quality=75\u0026amp;width=712\u0026amp;dpr=1 712w, \/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17705288089516.png?quality=75\u0026amp;width=712\u0026amp;dpr=2 1424w, \/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17705288089516.png?quality=75\u0026amp;width=712\u0026amp;dpr=3 2136w\" src=\"https:\/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17705288089516.png?quality=75\u0026amp;width=712\" sizes=\"auto\" height=\"900\" alt=\"\" loading=\"lazy\" class=\"detail-image\"\u003e\u003c\/p\u003e\n\u003cp\u003eArchiving designs of silk textiles no longer in production, \u003cbr\u003eand bringing them back to the modern day through the power of digital technology—\u003cbr\u003ethis is a joint project between Ay and EPSON.\u003c\/p\u003e\n\u003cp\u003eThe playful colors and designs of Isesaki Meisen, \u003cbr\u003ealong with the delicate Kasuri expressions, are faithfully reproduced on silk material.\u003cbr\u003eThanks to high-precision inkjet technology, \u003cbr\u003eeverything from subtle gradations to the nuance of the lines is beautifully expressed.\u003c\/p\u003e\n\u003cp\u003e\u003cimg width=\"1086\" srcset=\"\/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17704322097668.jpg?quality=75\u0026amp;width=712\u0026amp;dpr=1 712w, \/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17704322097668.jpg?quality=75\u0026amp;width=712\u0026amp;dpr=2 1424w\" src=\"https:\/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17704322097668.jpg?quality=75\u0026amp;width=712\" sizes=\"auto\" height=\"724\" alt=\"\" loading=\"lazy\" class=\"detail-image\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cu\u003eMonna Lisa by EPSON\u003c\/u\u003e\u003c\/strong\u003e\u003cbr\u003eThe fabric for this collection is printed using EPSON's sustainable textile printer, \"Monna Lisa.\"\u003c\/p\u003e\n\u003cp\u003e・Reduces water consumption by up to 96%\u003cbr\u003e・On-demand production requiring no printing plates\u003cbr\u003e・Environmentally friendly process with reduced chemical usage\u003c\/p\u003e\n\u003cp\u003eWe have achieved manufacturing that is gentle on both the environment and the craftspeople.\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003cstrong\u003eCareful Japanese sewing\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAt a factory in Japan, we employ an extremely delicate sewing technique known as a \u003cstrong\u003e2mm narrow hem.\u003c\/strong\u003e\u003cbr\u003eBy finishing the edges thinly and beautifully, it brings a sophisticated impression to the entire scarf.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e・Size: Approx. 90cm x 90cm (varies depending on the fabric roll)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e・Material: 100% Silk\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e・Country of Origin: Japan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBecause we use rare fabric with limited production quantities, the textile patterns for general retail may vary by production lot. Please enjoy these once-in-a-lifetime encounters.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg class=\"detail-image\" loading=\"lazy\" alt=\"\" height=\"900\" sizes=\"auto\" src=\"https:\/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17721070048035.png?quality=75\u0026amp;width=712\" srcset=\"\/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17721070048035.png?quality=75\u0026amp;width=712\u0026amp;dpr=1 712w, \/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17721070048035.png?quality=75\u0026amp;width=712\u0026amp;dpr=2 1424w, \/\/static.makuake.com\/upload\/project\/50660\/detail_50660_17721070048035.png?quality=75\u0026amp;width=712\u0026amp;dpr=3 2136w\" width=\"1600\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Ay","offers":[{"title":"Default Title","offer_id":41992417968261,"sku":null,"price":35300.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0378\/6611\/1109\/files\/FC8AA8A7-A63E-466D-944F-EEF3583A1D98_1_201_a.jpg?v=1792205400","url":"https:\/\/shop.ay.style\/en\/products\/silkscarf-bird","provider":"Ay","version":"1.0","type":"link"}